Lennox International

Sr. Product Marketing Manager - Split HVAC Systems

Job Locations US-SC-West Columbia
Requisition #
2024-42754
Category
Marketing
Shift / Hours
Regular

Company Overview

Lennox (NYSE: LII) is an industry leader in energy-efficient climate-control solutions founded over a century ago on the principles of integrity and innovation. Dedicated to sustainability and creating comfortable, healthier environments for our residential and commercial customers while reducing their carbon footprint, we lead the field in innovation with our cooling, heating, indoor air quality, and refrigeration systems.

 

At Allied Air Enterprises, we're proof of how effective good people can be. We've based our entire business on hiring talented, dedicated professionals and giving them the resources needed to thrive. Having the right people can elevate the attitude, ideas, quality and commitment of any facility, and we're proud to say our employees do so every day. The dedication we have for promoting environmental sustainability through innovation is only possible due to our employees’ creativity and their desire to improve the world. We believe they help us create products that are better for homeowners, better for the environment, and better for the professional dealers who install them every day. 

   

Allied Air Enterprises is a separate division of Lennox International with corporate headquarters, manufacturing, and distribution facilities located in South Carolina. We’re committed to fostering a diverse and inclusive environment that is dedicated to supporting the growth and development of every team member to reach their fullest potential. At Allied Air, we expect a lot from one another. It's an environment built on principles of collaboration, mutual success, and transparency, with the goal of growing our business through the success of our customers and people. Sounds like the kind of team for you? 

   

Hear from employees how we energetically go after our share of the market and uphold our values as we win: https://go.alliedair.net/Intro-To-Allied  

Job Description

WHAT IS THE ROLE?

Allied Air Enterprises is a dynamic and innovative HVAC company dedicated to revolutionizing home and building comfort solutions. With a commitment to excellence and a passion for delivering unparalleled value to our customers, we are seeking a talented Product Marketing Manager to join our team and drive the strategic product development initiatives for our cutting-edge products.

 

As a Product Marketing Manager at Allied Air Enterprises, you will be responsible for developing and executing comprehensive product marketing strategies to drive the development, adoption, and success of our products. You will collaborate closely with cross-functional teams including sales, marketing, finance, and distribution to ensure alignment and achieve business objectives. The ideal candidate is a strategic thinker with a strong understanding of product positioning, market dynamics, and customer insights.

 

WHAT WILL THE JOB LOOK LIKE?

  • Responsible for full life-cycle management of products from development to end of life including defining the vision, strategy, market opportunity, positioning and value propositions as well as Phase in / Phase out strategies.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth and differentiation.
  • Collaborate cross-functionally to define product specifications, development viability, and business case requirements.
  • Develop and execute go-to-market strategies for new product launches, including commercialization and pricing strategies that resonate with target audiences.
  • Shape the feature/benefit story around the brand into a compelling competitive advantage.
  • Partner with the marketing team to develop integrated marketing campaigns across various channels, including digital, social, email, and events.
  • Analyze key performance metrics to evaluate the effectiveness of commercialization and go-to-market initiatives and optimize strategies for maximum impact.
  • Act as a subject matter expert on our products, with responsibility for crafting and confidently evangelizing the compelling product sales story for the sales team, distributors and contractors.
  • Drive product awareness and thought leadership through participation in industry events, webinars, and speaking engagements.
  • Lead the development and execution of go to market plans (Phase-in\Phase-out (PIPO), Price Volume Margin (PVM), and product availability requirements).

This position is a hybrid role working Monday through Thursday in the office with the option to work on Friday at home.

Qualifications

WHAT DO YOU NEED TO SUCCEED?

  • Bachelor's degree or an equivalent combination of education and experience.
  • 5+ years B2B experience desired in an industrial or white goods industry, HVAC industry experience a plus
  • Technical inclination/aptitude is required
  • Requires full understanding of approaches to assessing and improving the customer value proposition
  • Must be able to creatively apply extensive marketing knowledge including branding, product life-cycle, competitive positioning, and communications
  • Requires strong cross-functional leadership abilities and capability to lead through influence
  • Excellent oral and written communication skills
  • Strong analytical and presentation skills

Leadership Competencies

  • Cross functional leadership
  • Strong communication skills (verbal and written) for external and internal audiences
  • Strong execution focus
  • Accountability/ownership
  • Ability to simplify complexity
  • Continuous improvement mindset
  • Courage

 

WHAT WE OFFER: 

  • Competitive base salary
  • Excellent medical plans designed to support healthy lifestyles
  • Mental and financial health programs
  • Outstanding 401k with company matching
  • Employee stock purchase program
  • Community involvement opportunities
  • Robust employee assistance program
  • And much, much more!

 

WE VALUE DIVERSITY 


Here at Allied Air, we believe that diversity and inclusion is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. Our goal is to build workplaces that reflect the communities where we live and work, support the growth and development of each team member as they strive to reach their full potential, and empower them to be their authentic selves.  Lennox is an equal opportunity employer.  

 

#LI-DM2

 

 

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