WHAT YOU’LL BE DOING
As a Lead SEO & AI Search Optimization Specialist, you will serve as the company's subject matter expert for search and AI-driven discovery. You will lead SEO, AIO, AEO, and GEO strategy across Lennox's digital ecosystem, partnering closely with marketing, UX, product, content, and engineering teams to drive measurable growth in visibility, traffic, and conversions.
This is a senior individual contributor role that combines strategic ownership, expert guidance, and hands-on execution. You will define roadmaps, guide cross-functional teams, support high-priority optimization work, and elevate the capabilities of SEO, technical, and content partners while ensuring organic and AI search best practices are embedded across digital experiences.
Key responsibilities include, but are not limited to:
- Own and evolve Lennox's enterprise search and AI discovery strategy across traditional search engines, AI-powered experiences, answer engines, and emerging discovery platforms.
- Serve as the company's lead subject matter expert for SEO, AIO, AEO, GEO, entity optimization, structured content, AI search visibility, large language model discovery, and emerging discovery platforms.
- Build, manage, and communicate SEO and AI search roadmaps that align with business goals, customer needs, digital platform priorities, and measurable performance outcomes.
- Lead Lennox's AI discovery and optimization efforts by improving visibility, citations, answer inclusion, and recommendation presence across AI-powered experiences including ChatGPT, Gemini, Copilot, Perplexity, AI Overviews, answer engines, and emerging discovery platforms.
- Analyze AI-generated responses, competitive visibility, citation patterns, retrieval behavior, and discovery trends to identify optimization opportunities, measure performance, and design experiments that improve AI discoverability and recommendation frequency.
- Guide technical discoverability strategy by identifying opportunities across technical SEO, structured data, content architecture, entity optimization, site architecture, and AI retrieval readiness while partnering with engineering teams to drive implementation.
- Define, monitor, and report on discoverability KPIs including organic visibility, AI citation frequency, answer inclusion rates, recommendation visibility, share of voice, indexed content health, traffic, engagement, conversions, and other emerging search and AI discovery metrics.
- Monitor evolving customer discovery behaviors across search engines, AI assistants, answer engines, and large language model platforms, translating insights into optimization strategies that improve visibility and customer acquisition.
- Lead content discoverability strategy by guiding how Lennox structures, organizes, and optimizes content to improve organic visibility, entity authority, semantic relevance, AI retrievability, answer inclusion, and conversion performance.
- Partner with product, content, and subject matter experts to strengthen Lennox's authority and discoverability across priority HVAC, indoor air quality, home comfort, energy efficiency, and dealer support topics.
- Translate SEO data, technical findings, industry changes, and competitive insights into clear recommendations for technical teams, business partners, and leadership.
- Influence backlog priorities by shaping SEO, AI discovery, and content optimization requirements, acceptance criteria, and implementation guidance in partnership with product owners, CMS teams, ecommerce teams, and content partners.
- Coach and guide SEO, technical, and content team members through best practices, quality reviews, reusable guidance, and knowledge sharing.
- Translate evolving search and AI discovery trends into practical testing strategies, content recommendations, and optimization opportunities.
WHAT DRIVES SUCCESS
Having the right qualifications is only a part of what it takes to be a successful employee. At Lennox International, we believe in following a set of behaviors and competencies to achieve your full potential. In this position, it is vital that you embody these core competencies:
- Strategic Search Leadership: You understand that search is no longer limited to search engines. Customer discovery increasingly occurs across AI assistants, answer engines, AI-generated search experiences, and large language model platforms. You connect SEO, AIO, AEO, GEO, structured content, entity authority, customer intent, and business outcomes into a cohesive discoverability strategy.
- Technical and Analytical Expertise: You can interpret complex SEO issues, AI discovery performance signals, platform constraints, and implementation tradeoffs, then translate findings into practical recommendations.
- Collaboration and Influence: You build strong relationships across marketing, product, technology, and business teams. You can influence without direct authority and help partners understand why SEO and AI search considerations matter.
- Ownership and Execution: You are comfortable operating at both strategic and tactical levels. You can define a roadmap, align stakeholders, prioritize work, guide implementation, and step into hands-on analysis or optimization when the situation requires it. You know when to lead through others and when to roll up your sleeves to move important work forward.
- Continuous Learning: You stay current in a rapidly changing search environment. You actively monitor changes in Google, Bing, AI Overviews, ChatGPT, Perplexity, Gemini, Copilot, answer engines, and other emerging discovery platforms.